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|Welcome to Inside Artlist — our series that gives you a behind-the-scenes look at the expert team that powers Artlist. Get to know our team, their skills, and experience, and discover how they can help you and your business achieve your goals.
Our first insider is Stephanie Halberstam, a dedicated Account Manager for Artlist Enterprise clients.
Before we dive in, we’ve got a few warm-up questions:
What are your top 3 three songs on Artlist right now?
Who is your all-time favorite artist or band?
We Are The Good
What’s the one piece of equipment or software you couldn’t work without?
I couldn’t work without “monday.com” It helps me organize my thoughts and keep track of my clients.
Can you tell us a little about yourself and your journey to Artlist?
Sure, I was born and raised in Paris and moved to Israel 14 years ago. I learned Hebrew from scratch and did my undergraduate degree in Israel. Then I did a Masters of International Business in San Francisco.
Before joining Artlist, I worked as an SAAS Account Manager for a few years at global companies like Booking.com and SimilarWeb. Then in 2023, I joined the Artlist team as the first Account Manager for our Enterprise clients.
I love interacting with clients, getting to know them, and working together to solve their business needs. So, when I met the team here at Artlist — the role and the company felt right for me.
What does being an Account Manager at Artlist involve?
It’s a dynamic role that involves working with many internal teams and regular contact with our clients. No two days are the same, which is why I love it! One day, I might work with the legal team to create a custom license for an enterprise customer. Next, I might be working with the product team to learn about new features or pass on feedback from our clients to improve the product.
When I’m working with our clients, my role is to be their dedicated Account Manager, so first of all, I get to know them and their business. Then, I ensure they understand how to use Artlist and provide ongoing support.
One of the benefits we offer to our Enterprise clients is custom curation. I think it’s a unique service, and it feels like I have become a natural extension of the client’s creative team. If a client is working on a new commercial, we can talk about the vibe of the commercial or what they want to portray, and then I work with the Content team to put together a custom collection of assets for their specific project.
We offer custom curation because we know it can have a direct business impact for our clients. The data tells us that 55% of customers watch video content when making purchasing decisions. This could be a review, an ad, or even UGC about the product or company. However, we also know that some marketers don’t create videos for a few reasons*:
- 23% are short on time
- 16% aren’t sure where to start
- 10% think it’s too expensive
Curation and the Artlist platform, in general, help solve these problems by providing a customized, accessible, data-backed video marketing solution. Curation helps creative teams get the best out of Artlist and go to market faster.
Some clients have even reported that the data is helpful when trying to get internal buy-in on their videos, as they can back up their creative decisions with real-time insights and industry data.
What’s your favorite part about the role?
What I love the most is speaking with the clients and seeing how Artlist impacts their day-to-day work and how they like our assets.
Can you share a memorable experience from your client interactions?
I had an introductory call with a client who wanted our help for one specific project. However, after speaking with them, I understood something more was possible. The team and I talked with them, and we created a custom agreement that served their needs better than a one-time agreement. Now, we work with them on an ongoing basis and have created some fun and meaningful projects together.
The world of music and creative assets is ever-evolving. How do you stay up to date with trends to provide the best recommendations to your clients?
Our content team is responsible for sourcing or working with Artists to create assets for the Artlist catalog. They are amazing at collaborating with us and the clients. They’re an amazing resource for keeping up with trends, sharing industry insights, and offering advice on creative approaches.
We also do our own independent research and make sure to keep an eye on social media trends, current affairs, and anything else that can add value for our clients.
What are some of the latest video marketing trends? Do you have any predictions for the near future?
No matter where you turn, everyone is talking about AI. I don’t think it’s something that we can or should ignore. It can speed up your team’s content creation process and be a handy extra resource for brainstorming and so much more.
We have integrated it into our platform through a new AI-powered search and suggested SFX, with no doubt more features to come. I think it’s an exciting space and will definitely impact the future of marketing and business.
Keep your eyes peeled for the next installment of Inside Artlist to learn more about the team and how Artlist can help power your team’s creativity and achieve your goals.