Roee Peled on Artlist’s vision for 2025 - Artlist Blog
Unleashing creative potential: Artlist’s vision for 2025 with Roee Peled Unleashing creative potential: Artlist’s vision for 2025 with Roee Peled Unleashing creative potential: Artlist’s vision for 2025 with Roee Peled Unleashing creative potential: Artlist’s vision for 2025 with Roee Peled Unleashing creative potential: Artlist’s vision for 2025 with Roee Peled

Highlights

Artlist’s Chief Product Officer reflects on the team’s biggest achievements for 2024, and shares what you can expect in 2025.
From generative AI voiceover to a brand new catalog design, 2024 was one of Artlist’s most progressive years to date.
2025 will continue to explore the generative AI space with more product launches designed to create an intuitive user experience with a focus on personalization. 

Table of contents

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Driving creativity forward at Artlist

Roee Peled joined Artlist as Chief Product Officer in 2023 to lead product, design, and customer service while overseeing major product launches that empower video creators worldwide to reach their full creative potential.

“Our priority is to deliver an exceptional experience for our users, ensuring they have access to all the tools and assets necessary to create outstanding videos,” Roee says.

Today, Roee reflects on Artlist’s biggest achievements in 2024 and looks ahead to the projects, products, and content lined up for 2025.

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Empowering creators: How generative AI transformed Artlist in 2024

For Roee the most notable product launch of 2024 was Artlist’s first step into the generative AI space. “Our generative AI voiceover project was a strong entry point,” Roee says. “Voiceover integrates seamlessly with all the other assets in the catalog, providing creators with a powerful tool to enhance their storytelling and elevate their video production.”

The launch combined AI-generated voiceover technology with Artlist’s high-quality, curated assets to offer one platform with everything you need to create amazing videos. “Today we have a rich catalog of AI voices supporting multiple languages, and accents, together with advanced customizable settings,” Roee says. “We’ve already had great feedback from our customers, both individual creators and big global brands, about the quality and range of voices in the catalog.”

“We stay closely connected with our users, constantly working to enhance our product to meet their evolving needs,” Roee continues. “Based on valuable user feedback, we introduced a popular feature that enables creators to use their AI-generated voiceover as a foundation for building Artboards.”

Artboards offer an innovative way to spark inspiration and discover creative assets, marking another standout product initiative from 2024. Leveraging the power of AI, this feature provides personalized recommendations for music, footage, and SFX, all tailored to the voiceover script, helping users bring their projects to life with ease and efficiency.

2024: a year that championed design and user experience

Last year also saw a new design for Artlist. The catalog has a brand-new look and feel — an intuitive workspace, personalized to each individual creator so they can easily find the assets best suited to them. This includes customized home pages that suggest features and assets you might like based on your past behaviors and downloads. 

Roee also recently oversaw the launch of LUTs, which represents a powerful addition to Artlist’s creative ecosystem. LUTs enable filmmakers to elevate their visual storytelling with professional-grade color-grading tools. “By integrating LUTs into our platform, we empower creators to achieve cinematic looks effortlessly, ensuring your projects stand out with a polished, cohesive aesthetic,” Roee says. This launch shows our commitment to offering a complete set of tools that spark creativity and improve the production process.

Finally, 2024 saw the launch of an extension for Adobe Premiere Pro, so users have access to music, SFX, and voiceovers directly within the video editor. Roee explains, “This initiative is part of our commitment to streamlining the workflow, giving you — the creator — greater control over Artlist assets to craft the perfect soundtrack and complement their videos with outstanding visuals. It’s a significant step forward in enhancing the creative process.”

Your all-in-one generative AI studio: Artlist’s 2025 vision

“In 2025, our product vision for Artlist is about expanding the boundaries of generative AI to empower video creators like never before,” Roee says. “We’re working on introducing new and exciting generative tools and capabilities to the platform so that creators have access to the best generative models available. What sets Artlist apart is our deep understanding of video creators and their workflows, so the platform is very powerful but also easy to use.”

A key focus is integrating these new generative capabilities with the existing AI assets, like AI voiceover, and combining them with Artlist’s curated, high-quality content — music, footage, and sound effects. The idea is to create high-quality generative image, video, and voiceover packages to conveniently give you what you need, all in one place. 

“One of the things that we want to provide is one subscription for all the generative assets,” Roee says. “This means creators will be able to produce and customize their videos simply to fit the needs of their specific video projects. The tools will naturally fit into the creators’ workflow without needing to become a prompt engineer. Our goal is to make these tools not just innovative but truly accessible and practical for every creator.”

Roee Peled. CPO, Artlist
Roee Peled, Chief Product Officer, Artlist

Cutting through the noise so you don’t have to

Even the most seasoned filmmakers might feel overwhelmed by the sheer amount of options at their fingertips. That’s why one of Artlist’s key priorities is to tailor the content in the catalog to each individual’s needs and interests. 

All of these decisions are based on extensive research, with an in-house team dedicated to getting user feedback on any new features to understand how best to improve. Plus, many people at Artlist are video creators themselves, so the team knows exactly what will make the lives of the community easier.

“In 2025, Artlist’s product vision is about creating a truly personalized and dynamic experience so you can discover the right content at the right time,” Roee says. “Building on the foundation we laid in 2024 with a new look and feel, an intuitive workspace, and a personalized homepage, we’re taking it to the next level.” 

Roee continues, “This approach not only addresses challenges like content fatigue but also makes sure that every time you use the catalog, the content exploration journey is fast and tailored to your unique values, goals, and needs. We aim to make Artlist an even more inspiring and efficient platform for creators.”

An ecosystem for artists

Keeping artists front and center of the Artlist experience will always be a top priority. That’s why there are tons of new collaborations lined up with filmmakers, musicians, animators, and more.

“We’re making sure we bring artists to the fore and give users the ability to follow artists they like,” says Roee.

Next year, Artlist will focus on working with more artists to create original content, so the community has access to brand-new, high-quality assets that can’t be found anywhere else.

Because there’s so much discussion about the ethics of AI and how to keep supporting artists, Artlist will also continue to work with artists in the generative space. 

“We believe that the combination of supporting artists and generative AI can take us to new heights,” Roee says. “There are many solutions out there for generative AI, video, image, voiceover, and other assets, however, we simply focus on our user base to make sure the experience, the features, and the capabilities are relevant for them.”

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Dedicated updates to support businesses and brands

Artlist Business is always at the forefront of new projects and product designs. “We launched several initiatives in 2024 that focused on adding value for Business clients, and we’ll continue that in 2025 with new collaboration tools for teams working together on Artlist,” Roee says. 

One of the initiatives in 2024 came in the form of storyboarding, which allows a team of video creators to use Artboards to brainstorm together with assets from the catalog. “That’s all part of our effort to boost team-building features for Businesses and brands,” Roee says.

Artlist’s vision for 2025 and beyond

“With the evolution of generative AI, we will work towards image and video generation, building it in a way that serves video creators’ needs,” Roee says. “We’re able to bring all those technological developments while ensuring a great experience, always with the utmost quality across all our assets.”

Ultimately, Roee believes that Artlist will continue to be viewed as a brand focused on the video creator community, committed to quality, simplicity, and creativity. “That’s where we want to be, and that’s what we’re here to do,” he says. “Our vision is to be the go-to place for video creators, social creators, entrepreneurs, and businesses, and make sure we give them everything they need to create amazing videos.”

Check out Artlist for yourself, and start creating stand-out videos today.  

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About the author

Alice Austin is a freelance writer from London. She writes for Mixmag, Beatportal, Huck, Dummy, Electronic Beats, Red Bulletin and more. She likes to explore youth and sub-culture through the lens of music, a vocation that has led her around the world. You can contact and/or follow her on Twitter and Instagram.
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