How to Create TikTok Content and Crush it this Year

Content creation for TikTok


Creating good content on TikTok starts with a good username and a profile picture that will catch viewers’ attention
It’s recommended to use a smartphone with a high-quality camera and avoid recording in noisy backgrounds or low-lit places
Make sure to choose hook-filled songs for your TikTok, engage with your audience and experiment
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So you want to crush it on TikTok —the reasons are obvious.

The app is insanely popular right now. Everyone is on it, so if you want to reach a large audience, TikTok is the way to go.

The main challenge that people face when it comes to TikTok is figuring out how to create engaging and popular content.

Another common challenge is getting followers. Getting TikTok to recommend your content to other users without a large following can be challenging.

I’ll be honest, creating content for TikTok can be extremely difficult without a solid plan. But with hard work, a ton of fun and the blueprint you’re about to learn, it’ll all be worth it.

With these following tips, you’ll know exactly how to create content that is engaging & irresistible and learn how to build a following of your own.

Let’s get into it!

1. Create a TikTok account and a content plan

Creating a TikTok account is the first step to creating successful content on the app.

Although you’ll be able to start posting videos, it’s crucial to have a content plan before you start posting.

Choosing a good username

Your username should reflect the type of content you post, so if you’re planning on posting funny videos, consider using a humorous username that gives people a taste of your content and what they can expect to see on your account.

Choose an eye-catching profile picture

profile image of a dog is a good way to attract viewers to your tiktok content
Photo by charlesdeluvio on Unsplash

Your profile picture should be high quality and representative of the type of content you post.

For example: If you’re posting videos of you dancing, consider using a profile picture of you in a mid-dance move.

This will help people understand what they can expect to see on your account and make you more likely to be followed.

Craft an engaging and entertaining bio

Your bio should be engaging and give people a taste of your personality.

It should also reflect the type of content you post so that people know what to expect when they follow you.

Find content that is popular on the app

TikTok is all about trends, so it’s essential to find out what is popular on the app and study it.

This doesn’t mean that you should copy other people’s content, but you should understand why their content is popular, take note of the type of content and try to incorporate some of those elements into your own.

Planning your content

Creating a content plan is critical to success on TikTok.

You should now have an idea of the types of videos you want to post. Next, decide how often you wish to post them and the kind of overall message you want your account to send.

Some things to consider when planning your content:

  • The type of videos you want to post
  • The frequency you want to post them
  • Your overall message
  • Your target audience

Creating a content plan will help you stay organized and focused when creating videos and increase the chances of your videos being successful.

2. Record, polish up and post amazing content

When creating content for TikTok, it’s important to make sure your videos are high quality and engaging. This means making sure your content matches the TikTok video dimensions and is engaging.

Here are some tips for recording, polishing and posting fantastic content:

How to record high-quality TikTok content

Choose a good camera: To produce high-quality content, you need to use a smartphone with the best camera you can afford.

Avoid noisy backgrounds: You should also make sure that the sound is clear and there is no background noise. This means recording in quiet places unless the background sounds work in context with the topic of your video.

Avoid dark, low-lit areas: Record in well-lit areas to avoid dark and blurry footage.

lighting like a ring light is very important to creating quality tiktok content

Don’t forget lighting: Using a ring light is an easy, effective and inexpensive fix for any lighting issues.

Get familiar with the app

Before you start recording, it’s essential to get familiar with the app and understand how it works. This will help you avoid any mistakes when recording and ensure your videos are high quality.

TikTok Filters and Effects

TikTok offers a variety of filters and effects that can be used to enhance your videos. For example, filters can change the color, contrast and brightness of your footage, while you can add special effects like slow motion or green screen.

How to add music to your TikTok videos

TikTok offers a large library of songs (called “Sounds”) that can be added to your videos. Sounds significantly impact your content and how it’s received by viewers, so you want to choose the right music for your TikTok videos.

You can also add your own TikTok music if you have the right to do so.

Artlist has a massive library of songs perfect for your TikTok videos. This curated collection of hook-filled songs will quickly grab the attention of any viewer.

tiktok collection woman dancing

3. Engage with the TikTok community and be consistent

Engaging with the TikTok community is important for 2 reasons:

  1. It helps you build relationships with other users and create a following.
  2. It helps you learn what types of content are popular on the app, so you can create more of that type of content.

Engage with your followers

Connect with followers by responding to comments, liking and commenting on their videos and following them back. These extra steps work wonders!

Join TikTok groups and challenges

Challenges are a great way to get involved with the TikTok community and create content that is popular on the app. Research trending challenges and consider participating in them.

Use Duets to build relationships with other users on TikTok

Duets are a great way to get your content in front of other users on TikTok and build relationships with them. When you duet with another user, your video is featured alongside their video on a split-screen.

To duet with another user, find a video you want to duet with and tap the “Share” button. Then, select “Duet” and record your video.

Be consistent

Consistency is key when it comes to TikTok success. If you want to grow your following and get your videos seen by more people, you need to be posting content regularly.

4. Experiment and see what works best for your audience

When it comes to creating content for TikTok, it’s essential to experiment and see what works best for your audience. This means trying out different types of videos, filters, effects and music to see what gets the most views, likes and comments.

Types of videos to experiment with

TikTokers seem to be having the most success with creating reaction videos, tutorials and how-tos. Tips and tricks videos are also popular, as they offer viewers a quick and easy way to learn something new. And, of course, there’s always the potential to go viral with great stories or funny jokes.

Go live

Live videos are a great way to connect with your audience in real-time and build relationships with them. Going live on a regular schedule makes this tactic even more effective.

Get insight from TikTok analytics

get tiktok analytics to monitor your tiktok content

TikTok offers built-in analytics that show you how your videos are performing. Understanding the key metrics of your TikTok channel can be extremely valuable, as it gives you insight into the types of content that resonate with your audience and those that don’t.

5. Have fun with it!

Creating content should be enjoyable, not a chore.

If you’re not enjoying what you’re doing, you’re doing this TikTok thing all wrong — you’re missing the main point.

TikTok is all about having fun.

Fun is embedded in TikTok’s mission – to inspire creativity and bring joy. So the “Joy” part is essential.

tiktok mission

Wrap up

That’s it! You now know everything you need to get started creating content for TikTok and crushing it!

Just remember to have fun with it, experiment and be consistent.

If you do those three things, you’ll be well on your way to becoming a TikTok superstar!

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Jesse Young El is a creator who has been working for 20 years professionally in the creative industry. He specializes in video production, content marketing, online courses and web design. On, he writes about the best tools for creatives and the strategies he uses in his own life and how they can be used to help others.

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