Corporate video production has become a cornerstone of effective business communication in today’s fast-paced digital world. Staying ahead with the latest practices is more important as trends and technologies evolve. In this updated guide, we’ll explore the essentials of corporate video production to help you create compelling content that resonates with your audience.
The growing importance of corporate video
Corporate videos have become essential tools for businesses, no longer just a nice-to-have option. Whether you’re looking to communicate internally, market your products, or tell your brand’s story, videos provide a dynamic way to share your message and connect with your audience. With people watching more videos than ever, using this medium effectively can really give your business an edge in today’s competitive world.
Types of corporate videos
When we say corporate videos, you might be imagining a boring stock footage-style video from the 80s. Nowadays, corporate videos are less about grey cubicles and actors awkwardly imitating office workers. Corporate videos can simply refer to any video in a business context.
Here are some of the most popular types of modern business videos, featuring customizable video templates from the Artlist catalog. The templates are all created by top designers, and can be easily downloaded and imported into your editing software to quickly include these effects in your video projects.
Training videos: Essential for employee onboarding and continuous education
Internal communication videos: Keep your team informed and aligned
Testimonial videos: Build trust with authentic customer stories
Interactive videos: Engage viewers by allowing them to interact with the content
Step-by-step guide to corporate video production
Pre-production: Successful corporate video production starts with meticulous planning. Define your objectives, target audience, and key messages. Craft a script that resonates with your audience and create a storyboard to visualize the narrative. You can also use Artboards, a feature on Artlist, to plan your project. Simply add templates, footage, and music to see how they fit together and plan your edit.
Production: During the production phase, focus on high-quality visuals and sound. Utilize modern tools like drones for aerial shots and ensure you’re filming in 4K resolution for the best clarity. Remember, the right soundtrack can elevate your video and engage your audience. Why not try some of these songs?
Post-production: Editing is where your video truly comes to life. To streamline the process, incorporate AI tools for tasks like color correction and sound design. Carefully piece together your footage, add transitions and ensure the audio perfectly complements the visuals.
Budgeting for corporate videos
Budgeting for corporate videos can vary widely depending on your goals and resources. In 2024, AI and automation have significantly reduced production costs, making it more accessible for businesses of all sizes. This is especially true if you want to quickly and cost-effectively incorporate voice-over into your video production. Rather than going through the time-consuming and costly process of hiring voice actors, AI voiceover generators like Artlist’s let you generate professional quality voiceovers in minutes.
Measuring success
After you’ve produced and distributed your corporate video, it’s time to see how it’s performing. To gauge success, start by tracking key metrics like views, engagement rates, and shares. These numbers give you insight into how well your video is resonating with your audience.
Next, dig deeper by analyzing conversion rates—are viewers taking the desired action after watching? Tools like Google Analytics or video hosting platforms often provide detailed reports, helping you understand what’s working and where there’s room for improvement.
Lastly, gather feedback directly from your audience, whether through comments, surveys, or direct outreach. This qualitative data can offer valuable insights that numbers alone might miss, allowing you to refine future videos for even better results. By regularly reviewing these metrics, you can continuously optimize your video strategy for maximum impact.
Wrapping up
Corporate video production is an ever-evolving field, and staying updated with the latest trends is key to producing content that stands out. By following this guide, you’ll be well-equipped to create impactful videos that resonate with your audience and drive results. Don’t forget to explore Artlist for all the creative assets you need to plan, create, and elevate your production.
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