Wan AI: Pro video and image generation in one workflow

Wan AI isn’t just another text-to-image or video model. It’s a system you can actually work with. Start with fragments and rough ideas, shape them into something structured, then refine without everything falling apart. Fast when you need speed. Precise when you need control.

Wan AI image and video generator

What is Wan AI?

Wan AI is a model suite developed by Alibaba. Inside Artlist, you can use Wan 2.7 for video and Wan 2.7 Pro Image for high-fidelity image generation.

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What is Wan AI

How Wan AI cuts iterations without cutting control

Wan AI brings video generation, image creation, and editing into a single workflow. Instead of switching between tools, you stay in one environment from first idea to final output.

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  • Faster production from idea to output

    You don’t need to restart every time something changes. With up to 94% prompt adherence, Wan stays close to your intent, so you need fewer reruns to get to a usable result.

  • Consistent visuals across projects

    Control isn’t about adding more instructions. It’s about removing ambiguity. Short prompts often outperform detailed ones when the structure is right. Counterintuitive, but repeatable.

  • Precise control over creative outcomes

    You can guide outputs instead of chasing them. Not full control, but enough to make iteration feel intentional instead of random.

  • Different workflows for different uses

    Some people start from text. Others start from an image that already feels 70% right and just push it forward. Neither is “wrong.” They produce very different kinds of control.

  • Reduced need for manual editing tools

    You can fix a surprising amount inside the prompt. Lighting, tone, mood, all adjustable without opening another tool. 

  • Scalable content creation

    Once a direction locks in, scaling becomes variation, not reinvention. That’s where teams usually start using it seriously.

Wan AI video generator’s key capabilities

Wan Video is built for structured motion. Not infinite duration, but controlled output. Think short scenes, not long stories.

  • Text-to-video generation

    In Wan models, AI text-to-video option Works best when the scene is already framed in your head. If it’s vague, you’ll get something usable but generic. If it’s structured, it can get surprisingly precise, especially in composition.

  • Wan AI’s image-to-video with frame control

    Animate still images from video using start and end frames. Works best when the input already has a clear composition to build motion from.

  • Reference-to-video and multi-shot generation

    Generate clips that connect to sequences, while still using your creative judgment. You’ll know when a cut doesn’t work.

  • Text-guided video editing

    Existing clips can be edited using simple instructions. You can shift the time of day, replace backgrounds, or adjust elements without timelines.

  • Audio sync and background generation

    Sync video with uploaded audio or add a matching soundscape. Motion and sound come together in one go.

  • High-resolution video output

    Generate 720p or 1080p clips designed for both social content and production use.

  • Flexible durations for short-form content

    Short, 10-15 second clips. That constraint is intentional. Longer storytelling still needs stitching.

Wan AI image generator

Wan AI’s image generator is where precision actually matters. Less forgiving than video. More stable when you get it right.

  • Text-to-image generation

    Get detailed images from text prompts (text-to-image workflow). The model handles structured scenes with strong spatial accuracy.

  • Image-to-image and multi-reference editing

    Up to four references for shaping layout, style, and subject direction more precisely.

  • Ultra-high-resolution output

    Export images in native 4K (4096×4096), suitable for print and high-end production assets.

  • Multilingual text rendering

    Handles structured text across 12 languages, but don’t assume typography behaves like a design tool. It still interprets, not designs.

  • Precise color and style control

    HEX-based control helps keep brand consistency, but lighting still bends perception. Color is stable. Mood is not always obedient.

What can you create with Wan AI?

Wan AI helps you move from early ideas to a wide range of finished assets without switching tools. You can explore directions quickly, test variations, and refine outputs until they’re ready to use.

  • Marketing campaigns and branded content

    Go beyond static ads with dynamic videos. Consistency is the hard part — mascots, colors, identity. Wan holds them together better than most tools, as long as you don’t overload the references.

    Wan models for marketing campaigns

  • Product videos and visual demos

    Reveal products with more dramatic, real-world demos, fast-paced clips for outdoor gear or vehicles, or 360° views from a single reference image.

    Wan AI for product videos and visual demos

  • Creative prototyping and concept development

    Using first and last frames, you can plan scenes and then build consistent sequences for storyboarding. You can also sync characters with voice to test dialogue before production.

    Wan AI for creative prototyping and concept development

  • Educational and explainer videos

    Create any kind of "how-it-works" video, from microscopic organisms to detailed engine visuals. Historical images can be animated into reconstructions, with text layered directly into the scene.

    Wan AI for educational and explainer videos

How to create videos and images with Wan AI

Create videos and images using Wan AI directly inside the Artlist AI Toolkit in just a few simple steps.

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  1. Inside Artlist, switch to the Image or Video Generator from the left-hand menu, depending on what format type you want to create.

    How to use Wan AI in Artlist's Toolkit - step 1

  2. Open the model menu within the prompt box and select either Wan 2.7 or Wan 2.7 Pro Image to start creating.

    How to use Wan AI in Artlist's Toolkit - step 2

  3. From the prompt box at the bottom center of the screen, you can enter text or upload an image on the “Start Frame” icon. Or, chat with the AI agent to get richer recommendations and direction.

    How to use Wan AI in Artlist's Toolkit - step 3

  4. You can adjust your settings (like aspect ratio or duration) and click “Generate.” Once ready, you can download your 1080p video or 4K image immediately.

    How to use Wan AI in Artlist's Toolkit - step 4

Teams and creators who work best with Wan AI

Wan works best when you need consistency across multiple scenes, not just one-off outputs

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  • Wan AI for marketing and brand teams

    Marketing and brand teams

    If you're running campaigns, you can generate multiple visual directions quickly. No need to reset your style every time.

  • Wan AI for creative directors and studios

    Creative directors and studios

    Control style, motion, and composition across complex projects with advanced generation and editing tools.

  • Wan AI for content creators and designers

    Content creators and designers

    A practical way to create high-quality visuals quickly. Go from concept to final output without jumping between tools.

Learn everything there is to know about Wan AI models

Frequently asked questions

Wan AI supports a wide variety of workflows, which vary depending on the model you're using. Wan 2.7 Video supports text-to-video, image-to-video, reference-to-video, and video editing. These workflows allow you to generate and refine clips with strong control over motion and continuity. Whereas Wan 2.7 Pro image can be used for text-to-image generation and advanced image editing. It also includes multi-reference workflows for refining composition and style.

Wan AI’s models are part of the Artlist AI Toolkit. This means you can use them alongside other cinematic models. Simply choose either the AI video or Wan AI image generator, depending on your creative goals, and select the relevant Wan model to start creating.

Each Wan model improves speed and control across video and image generation workflows. Wan 2.7 Video outputs up to 1080p and supports multi-reference inputs for maintaining consistency across scenes. Wan 2.7 Pro Image generates up to 4K visuals with multi-reference control and precise color specification. It also supports text rendering in 12 languages.

For Wan 2.7 Video (sometimes referred to as “wan.ai video”) its reference-to-video and video editing capabilities are capped at 10 seconds, while text-to-video reaches 15 seconds. Also, when turning images into videos, the video output's aspect ratio automatically matches the image input's. It can't be changed.

Wan AI is developed by Alibaba, a global technology company and one of the major players in large-scale AI research and development. The model is part of Alibaba’s broader generative AI ecosystem, focused on video, image, and multimodal content generation.

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