Flux 2.0 models explained: which one to use, and when (opens in new tab)
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Flux AI — image, video and upscaling models in one workflow
Generate images at every stage of your creative process, from rough concepts to final assets, then take them further with Flux 3 Max video and Flux Video Upscaler. Switch between Flux AI's models as your project develops and needs more control.
What is Flux AI?
Flux AI is a family of models for image generation and editing, now extending to video. Artlist's AI tools include the Flux.2 image models, Flux Pro Ultra, Flux 3 Image, Flux 3 Max for video, and Flux Video Upscaler for higher resolution.
What Is Flux Video Upscaler?
Flux Video Upscaler takes an existing video and increases its resolution by 1.5x, 2x or 3x. Use it to finish clips generated at 720p, or to bring older footage up to the size your edit needs. It works on video you upload, so you can run it on any clip, whether or not it was made in Artlist.
What Flux AI does that matters for production work
Flux AI’s image generator combines text-to-image creation, image editing, and multi-reference workflows in one system. It responds to prompts and visual inputs together, adjusting outputs based on context and structure.
Start from text, a reference, or both
Describe your idea or upload a reference image (depending on the model). Flux AI adjusts composition, color, and style based on what you give it, without just copying the input.
Readable text in any language
Add accurate text directly into your images. Useful for YouTube thumbnails, movie posters, and localised ad creatives.
Multiple variations in one run
Generate 4-6 images per prompt. Small phrasing changes across a batch surface approaches you wouldn't land on with a single generation.
Refine without starting over
Adjust prompts or swap references (when supported) and re-run from where you are. Each iteration builds on the last. No need to rebuild the image from scratch every time something needs to change.
Which Flux AI model should you use?
Pick a Flux AI model based on where you are in your project. You can use one model or move between them depending on how much control you need.
Flux AI Image
Flux 3 Image
Best for: Text-heavy visuals and controlled edits
Use Flux 3 Image when the text in the picture has to be right, such as posters, packaging and signage. It generates and edits images in one model, follows layout instructions and outputs up to native 4K. Edits can touch one object or region, or merge up to 10 reference images into one composite.
More on Flux 3 Image
Flux AI Video & Upscaling
Flux 3 Max
Best for: Short video from a prompt or a still
Flux 3 Max generates 5 to 20-second clips from text or a starting image, at 720p or 1080p. Add an end frame to set where the shot lands, and switch native audio on or off depending on whether you're scoring the cut yourself.
More on Flux 3 Max
Flux AI Model Comparison
Feature | ||||||||
|---|---|---|---|---|---|---|---|---|
Output type | Image | Image | Image | Image | Image | Image | Video + Audio | Upscaled video |
Best for | Fast idea exploration | Iterative concepts | Balanced iteration | Production assets | Final high-fidelity visuals | Text-heavy visuals and edits | Short video from a prompt or a still | Finishing clips at higher resolution |
Speed | Fastest | Moderate | Fast | Moderate | Slower | — | — | — |
Native audio | — | |||||||
Video generation | ||||||||
Image generation | ||||||||
Reference images | Up to 4 | Up to 10 | Up to 10 | Start and end frame | ||||
Image editing | ||||||||
Text rendering | — | — | ||||||
Max video length | — | — | — | — | — | — | 20 seconds | — |
Max resolution | 1K–2K | 1K–2K | 1K–2K | 1K–2K | Up to 4K | Up to 4K | 1080p video | Up to 3x input |
Feature | ||||||||
|---|---|---|---|---|---|---|---|---|
Output type | Image | Image | Image | Image | Image | Image | Video + Audio | Upscaled video |
Best for | Fast idea exploration | Iterative concepts | Balanced iteration | Production assets | Final high-fidelity visuals | Text-heavy visuals and edits | Short video from a prompt or a still | Finishing clips at higher resolution |
Speed | Fastest | Moderate | Fast | Moderate | Slower | — | — | — |
Native audio | — | |||||||
Video generation | ||||||||
Image generation | ||||||||
Reference images | Up to 4 | Up to 10 | Up to 10 | Start and end frame | ||||
Image editing | ||||||||
Text rendering | — | — | ||||||
Max video length | — | — | — | — | — | — | 20 seconds | — |
Max resolution | 1K–2K | 1K–2K | 1K–2K | 1K–2K | Up to 4K | Up to 4K | 1080p video | Up to 3x input |
See what you can create with Flux AI
This gallery comes from tests run by the Artlist AI team using Flux 2 AI models inside different workflows. We experimented with prompts, swapped and combined references, and repeated slightly tweaked inputs to compare different outputs. Use these examples as a starting point for what's possible when you start iterating. Pay attention to how much changes between takes, and what stays consistent, as a guide for structuring your own prompts and references.
What can you create with Flux AI image models?
These are the project types our team sees Flux AI used for most — realistic, adaptable outputs that work for marketing, design, and creative workflows.
Marketing storyboards
Before production starts, your team can align direction on campaign ideas with sequential visuals.
Photo restyle and cleanup
Adjust background or style while preserving subject structure. Refresh assets without any reshoots.
Social media ad variations
You can create multiple formats for ads and social content from a single concept, maintaining visual consistency across generations. A fast way to produce variations across platforms.
Brand and concept exploration
Test multiple visual directions for a brand before committing to production. Compare aesthetics, color systems, or compositional approaches early, when it’s still easy to change course.
How to use Flux AI in Artlist
Here's how Flux AI’s workflow runs inside Artlist's AI tools. All it takes is a few steps.
Open the AI tools and switch to image generation
Once you enter the AI tools, go to the generator menu on the left side of the prompt box and toggle to the AI image generator.
Choose your Flux model
Open the models menu and choose the Flux AI model based on how much control or speed you need.
Add your input
You can either upload a reference image or start with a text prompt describing what you want to create. Use the Auto prompt feature on the right-hand side of the prompt box to expand and enrich what you’ve already written.
Adjust prompts, resolution, ratio, output count
Before generating an image, you can adjust the prompt or swap references. You can also change resolution (1K or 2K), aspect ratio, or the number of images you want to generate.
Generate and download
When your planned image is ready, it can then be downloaded directly for use in your project. Or adjust and re-run from the same setup.
Expert tips for using Flux 2 models
Use the following tips to ensure output matches your original idea as closely as possible, from structured prompts to switching between models.
Who should use Flux AI?
Flux AI is designed for creators who work with visual production rather than static design.
Marketing teams
Turn one product or concept into multiple ad directions. You can test campaign visuals, social creatives, and product scenes before production.
E-commerce teams
With Flux, you can create product imagery across multiple contexts and styles. No more need for full photography sets when generating catalog content.
Entertainment and media teams
Use Flux to build consistent characters and scenes across movie posters, book covers, game assets, and graphic novel art, with strong prompt control and text rendering.
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Frequently asked questions
Flux AI is a family of image and video generation models by Black Forest Labs, each designed for a different stage of the creative process. Artlist's AI tools include the Flux.2 image models, Flux Pro Ultra, Flux 3 Image, Flux 3 Max for video, and Flux Video Upscaler for higher resolution.
Flux 3 is a model family on Artlist with two models: Flux 3 Image, which generates and edits images up to native 4K, and Flux 3 Max, which generates 5 to 20-second video. Unlike the Flux.2 family, which focuses on still images, Flux 3 adds video, and Flux 3 Image improves layout control and text rendering.
It depends on your project stage. For fast visual exploration, start with Flux.2 Flash. For iterative concept development, use Flux.2 Dev. For balanced speed and control, try Flux.2 Turbo. For production-ready image assets, choose Flux.2 Pro or Flux Pro Ultra. For text-heavy visuals and edits in native 4K, use Flux 3 Image. For video, use Flux 3 Max, and use Flux Video Upscaler to raise a finished clip's resolution.
Flux AI’s image models generate marketing visuals, product photography prototypes, social media creatives, concept art, and brand assets with accurate text rendering in multiple languages. Flux 3 Max extends this to AI video, with text-to-video and image-to-video clips of 5 to 20 seconds and native audio, and Flux Video Upscaler raises the resolution of existing clips by up to 3x.
Yes. Flux 3 Max can generate audio together with the video, so sound is native rather than added in a separate step. You can switch audio off if you prefer to add your own sound.
Yes. With Artlist’s free trial, you get a limited number of generation attempts with the AI image and video generators. These can be used to preview Flux AI models inside Artlist’s AI tools.
For still images, Flux Pro Ultra produces the highest-fidelity photorealistic results, with support for cinematic aspect ratios including 21:9. Flux.2 Pro is a strong runner-up, supporting up to 10 reference images for consistent product and brand visuals. For video, Flux 3 Max generates clips of 5 to 20 seconds at up to 1080p.
Yes. Beyond Flux AI, Artlist offers GPT Image 1.5 for general-purpose generation, Imagen 4 Ultra for high realism, Ideogram V3 for typography, and Seedream 5.0 for flexible creative outputs. For AI video, additional models are available in the AI tools alongside Flux 3 Max.
Still have questions? We're here to help.