The Comprehensive Guide for Making the Most out of Twitter Videos in 2022

Twitter videos

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Highlights

Learn why using video is the best form of content for Twitter
Follow our step-by-step guide to uploading and going live on Twitter
Find all the info you need on how long Twitter videos can be, their aspect ratio and accepted video formats

Table of Contents

Twitter is a powerful platform that has stood the test of time. While other platforms have launched and evolved over the years, Twitter has remained mostly the same at its core. You can tweet users, share content and build an engaged audience. In this guide, we’ll take you through the benefits of Twitter videos and how to publish them.

Why post videos on Twitter?

twitter video logo

Twitter has more than 800 million visitors a month and remains one of the top social media platforms used by content creators and businesses. Video is a powerful communication tool. And since all platforms’ algorithms prioritize social media video content, more people will likely see you by sharing video rather than text/image posts.

What’s the best type of video to post on Twitter

There are no limits to the types of videos you can share on Twitter. However, there are some community guidelines that, if breached, will result in your video being removed. And if you have repeated videos removed, you might risk your account getting suspended or closed altogether.

Twitter will remove any content it deems harmful. This includes threats of violence/terrorism, child exploitation, abuse/harassment, self-harm, adult content and sensitive or regulated content. So long as you stay respectful on the platform, you’re unlikely to experience any issues.

The type of Twitter videos you create will depend on your aims and who you represent. For example, if you are an influencer, your content will be dictated by what you and your audience want to see; for businesses, a brand-centric approach is needed.

How to post the best looking videos on Twitter

InstagramFacebook, Twitter, and TikTok all have a variety of specifications associated with their video uploads. From how long Twitter videos can be to the Twitter video dimensions, it is essential to know the requirements of a platform when you plan your content.

Twitter allows you to upload horizontal (like YouTube) and vertical (like Insta Stories) videos with various formats; check this handy guide to see what settings to use.

Horizontal Video Vertical Video
Video File Size 512MB 512MB
Video Length Minimum no minimum no minimum
Video Length Limit 140 seconds 140 seconds
Maximum Frame Rate 40fps and 1:1 pixel ratio 40fps and 1:1 pixel ratio
Video Captions Available Available
Video Sound mono or stereo mono or stereo
Format MP4 MP4
Recommended size 1280 x 1024 pixels 1200 x 1900 pixels
Minimum size 32 x 32 pixels 32 x 32 pixels
Maximum size 1920 x 1200 pixels 1200 x 1900 pixels
Aspect ratios 1:2.39 – 2.39:1 Portrait

 

How to add videos to Twitter

The process for adding horizontal and vertical videos to Twitter is precisely the same and only takes a few minutes.

  1. Open Twitter and select the + sign to create a new tweet.
  2. At the bottom, click the media icon to access your camera roll or desktop.
  3. Navigate to the video file you want to upload.
  4. Select the video and perform any trimming or editing you want in the app.
  5. When you are satisfied with your video, hit Done, and you’ll be taken back to the post screen.
  6. Add your post copy, handles and hashtags and hit the Share button to post your Twitter video.

How to go live on Twitter

Going live on any social media video platform is a fantastic way of being seen by your audience. Many social media platforms place more importance on live videos, so they tend to do better in the algorithms.

  1. Open Twitter and select the New Post icon.
  2. Select the camera icon at the bottom of the screen.
  3. When the camera is open, choose between the back and front-facing cameras for interviews or selfie videos.
  4. At the bottom of the screen, select the Live Tab; make sure you’re ready to go as you’ll only get a 3-second countdown

Top tips for creating Twitter videos

 

Every Twitter user creates different types of content, depending on what they want to achieve with their account. Fortunately, there are some universal tips to help you master your Twitter videos.

Use hashtags

Hashtags are among the best ways to find the content you like and be found by an audience. You can use Twitter to search for relevant hashtags to add to your posts or create your own. And if you run a brand account, it is a fantastic idea to create your own brand-specific hashtag so people can join in a conversation with your business.

Tag appropriate people

Twitter makes it super easy to tag, not just your friends and family, but celebrities and brands. You should always be considerate when tagging people in your posts and ensure that they have a legitimate interest in your post. Don’t just tag people to try and improve the posts’ reach.

Join trending discussions

Twitter also clearly displays the trending topics on the platform and even does so by the area you live in. Joining in with local or globally trending discussions can be a brilliant way to find followers, but you should be careful to research a hashtag to ensure it fits your content.

Be Consistent

Consistency is key across all social media content; your audience likes to know when and how regularly you’ll post. You don’t need to publish something every day, but if you decide to do so, you need to remain consistent. It’s always best to start with an easy posting schedule and build up more regular posting as your audience grows.

Engage with others

So far, we’ve spent a fair bit of time talking about the media part of Social Media. Still, for a successful and active channel, it is just as important to be social. Everyone uploading content to Twitter will want people to see it, and one of the most effective ways to grow an audience is to engage with other users’ content.

Use Stock Footage/templates

Many people hate being on camera, but that doesn’t mean you can’t take advantage of powerful Twitter videos. Sites Motion Array offer thousands of stock footage clips and Twitter video templates, ideal for creating professional content quickly.

Get all you need to create the perfect video

Wrap-up

There is no question that Twitter is an incredible platform that will be around for a long time yet. While technology is constantly advancing, video remains the best format to communicate with your audience, and Twitter video is a fantastic option for brands, influencers and content creators. So now you know all about Twitter videos, why not tag us in your next upload @Artlist_io.

Frequently asked questions

Twitter videos can be a maximum of 140 seconds, but that doesn’t mean how long your video should be. For example, if you create promotional Twitter videos, you’ll want to keep it concise; 30 seconds is a perfect length for promo videos and ads. On the other hand, if you’re going to share information or tips, 90 seconds is about right.

You’ll want to stick to an MP4 file for Twitter videos, as they are optimized for web use. When you create a video, it may be exported as a .mov; you can upload these to Twitter; they just might take a little longer. You can also use a 3rd-party online site to convert .MOV files to MP4.

Twitter will show you how many people have viewed your video, but you can’t see which users have viewed it. The best way of measuring your social media videos is to look for engagement, views, likes, replies and retweets.

Unfortunately, there’s no way to edit a tweet once it has been sent, so it is super important to double-check your post before sharing. Once posted, you can delete a tweet, so you may have to start again if you make a mistake.

You can view your video analytics, including the impressions, engagements, details expands, new followers from the post, profile visits from posts and video views. To access these details, open Twitter and go to your video post. Next, click on the graph icon at the bottom of your posts to access Tweet Activity.

About Chris Suffield

Chris Suffield is a London-based writer, editor, and voice-over artist at Jellyfielder Studios; he also writes entertainment news for Box Office Buz and enjoys making things from stock footage.

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