In a digital age where visual storytelling reigns supreme, Facebook remains an indispensable tool for reaching audiences far and wide. With an impressive 2.9 billion monthly active users, it’s a powerhouse for creators, influencers, and businesses alike.
You’ll need to post your videos in the highest quality to stand out amongst the crowd on Facebook. Whether it’s your feed, a story, or live, choosing the right file type and format, dimensions, and export specifications will ensure your audience sees your content as you intend.
Best Facebook video and audio formats
For the best Facebook video experience in 2024, stick with MP4 or MOV formats. They’re versatile and work great across social media platforms like Instagram. If you’re using editing software like Adobe Premiere Pro or Final Cut Pro, it’s best to export in these formats.
For audio, go with AAC at 128kbps or higher instead of MP3 for better sound quality. While clear audio is important, keep in mind that about 85% of Facebook users watch videos without sound. So, make sure your visuals are top-notch and use auto-captioning or subtitles so viewers can follow the story without sound.
Best Facebook video aspect ratios
Aspect ratios might sound technical, but they’re just about how your video fits on the screen. In simple terms, it’s your video’s “horizontal: vertical” dimensions.
On Facebook, most videos are either landscape or portrait. Landscape videos are wider than they are tall and use a 16:9 aspect ratio (1280×720 pixels). On the other hand, portrait videos are taller than they are wide, using a 9:16 aspect ratio (720×1280 pixels). Whether you’re going wide or tall, knowing these ratios helps your videos look their best.
- Landscape: 16:9 aspect ratio (1280 x 720 pixels)
- Portrait: 9:16 aspect ratio (720 x 1280 pixels)

Facebook video lengths
Facebook has guidelines for video lengths, which change depending on where you upload the video:
Video type | Video length |
Facebook Feed | 240 minutes max |
Facebook Marketplace | 240 minutes max |
Facebook In-Stream | 5-120 seconds |
Facebook Stories | 1-120 seconds |
Facebook Search Results | 240 minutes max |
Upload tips for the best result
Video Length: Aim for videos under 240 minutes. While Facebook supports longer videos, shorter content often performs better.
File Size: Keep your video file size under 4GB to ensure smooth uploading and playback.
Thumbnails: Use custom thumbnails with a resolution of 1280×720 pixels. A compelling thumbnail can significantly increase your video’s click-through rate.
Optimize video quality
To ensure your Facebook videos look sharp, start with a stable and fast internet connection; aim for an upload speed of at least 5 Mbps.
It’s also a great idea to use professional editing software like Adobe Premiere Pro or Final Cut Pro X. For the best results, edit your videos with features like color correction, transitions, and special effects.
Consider adding captions or on-screen text to highlight key points, especially since, as we mentioned earlier, many viewers watch videos without sound. Export your final video in MP4 format, ensuring it meets Facebook’s recommended quality specifications.
Use captions and subtitles
Captions and subtitles not only make your videos accessible but also boost engagement.
Here’s how to use Facebook’s auto-captioning feature:
- Upload your video to your Facebook page.
- Once uploaded, click on the video and select Edit Video.
- Go to the Subtitles & Captions (CC) tab.
- Choose Generate to let Facebook automatically create captions for your video.
- Review and edit the captions for accuracy, then save.
Alternatively, you can upload your SRT files by clicking Upload under the same tab. This method can be more precise, especially if your video includes complex dialogue or jargon.
Analyze performance
Tracking your video’s performance is crucial for understanding what works with your audience. Luckily, Facebook has great insights that you can track to gain insights.
- Navigate to your Facebook page and click on Insights in the top menu.
- Select Videos from the left-hand menu to see an overview of your video metrics.
- Key metrics to monitor include views, watch time, and engagement rate (likes, comments, shares).
To dive deeper, click on specific videos to see breakdowns by demographics, retention, and more. Use this data to refine your video content strategy, focusing on what resonates most with your audience. This feedback loop helps you continuously improve your video quality and engagement.
Wrapping up
Learning how to post a video on Facebook with the highest quality may seem like a lot of work at first, but now you have all the info you need to do it like an expert. Don’t forget you can access everything you need to create showstopping videos from Artlist, so check it out and start creating your own today.
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