IMPEL and Artlist Join Forces

Artlist and Impel joint venture



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The international collective licensing agency will represent the works of our Artlist Original label.

Tel Aviv and London, May 5, 2021. Excited to announce the partnership between Artlist and IMPEL, the international collective licensing agency representing digital publishing rights. As part of the collaboration, IMPEL will represent the digital rights for Artlist’s high-quality in-house music label ‘Artlist Originals’.

With 3 products that hold together several daily updated catalogs of over half a million digital assets in total, Artlist aims to cover every digital asset a creator needs.

Get music and sound effects on, stock footage on and templates, presets, add-ons, transitions and motion graphics on A subscription to any of Artlist’s products gives unlimited access to the catalogs, unlimited uses for content creators and a license that lasts forever.

Having worked towards and achieved that status of a record label and publisher, Artlist Original serves as the in-house music production team at, producing over 1000 top-notch songs a year, exclusively for the Artlist music catalog. With a fast-growing international community of artists and producers and millions of monthly streams across platforms, Artlist Original sets a new industry standard within its field.

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An international collective licensing agency representing digital publishing rights, IMPEL is 100% owned and controlled by its members, which include respected independent publishers such as Bucks Music Group, Beggars Music, Reservoir Music, Kassner Music, CTM, ABKCO, Truelove Music, Mute Song, Faber Music and Reach Music.


Artlist Head of Music Ori Winokur said: “Joining the IMPEL collective, which leads the new age of publishing and rights management, is a significant strategic step for us at Artlist. We are excited to be part of this group of publishers that will enable us to open up to new markets, strengthen our license, and expand the revenue avenues for our artist community.”


IMPEL CEO Sarah Williams said: “Artlist is a really exciting addition to the IMPEL collective. Their fresh and innovative business model reflects the dynamism of the company. It’s clear from our relationship so far that this is a business that is really going places, and we look forward to working with them to achieve their vision.”

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